Our Story

‘Begins with “Mr. Hans”, a proud Danish immigrant, who came to the United States in 1970 determined to achieve the American Dream. A butcher by trade, Mr. Hans brought his knowledge to the US where he became recognized in the meat packing industry as a production efficiency expert.  His skill set was utilized by several national food brands throughout the US cementing life-long connections.

In 1990, US governmental regulations for food labels changed. Recognizing the enormous impact this would have on future labeling and packaging, Mr. Hans’ entrepreneurial spirit led him to the next chapter in our story.

In 1993, Mr. Hans purchased a small label manufacturer, in Pasadena, Texas which he named Houston Label. Leveraging his strong connections in the food industry, Mr. Hans was able to capitalize on the new governmental requirements by partnering with nationally recognized brands ushering them into compliance.

Houston Label became known for delivering quality products in record time, with excellent customer service.  This created an unrivaled reputation allowing Houston Label to broaden our range from primarily food products to anything that could be labeled.

Sadly, in February of 2022, Mr Hans passed away from a decade long battle with Alzheimer’s. Today, his beloved wife, Lollie and daughter, Nina, work side by side steering Houston Label into the 21st Century….

To help take a stand against Alzheimer’s Disease, and to honor the memories of those who have lost their lives or are currently effected by this terrible disease, please consider joining us in support of the Alzheimer’s Association. Every dollar donated helps them provide care and support to those facing Alzheimer’s and all other dementia, as well as advance critical research. To donate, please click here https://www.alz.org/texas?form=alz_donate 

What Our Customers are Saying

Very responsive, honest, and dependable! An authentic manufacturer that takes pride in their work and follows through on their commitments. I’m happy to work with them on any project where our needs meet their capacity!”

Sean Anger

Phenomenal quality and friendly service! Would highly recommend anyone who wants amazing labels!

Billy Ea

“The company I work with has utilized Houston Labels for many different projects. They take the look of our products to the next level. I would highly recommend them to anyone looking for outstanding quality, and excellent customer service. Nina G. is great at what she does and represents Houston Labels with a passion that is hard to find these days.”

Steven Moss

“We use Houston Label for all of our labels for our wines. The labels are extremely high quality and the customer service is outstanding. They’re incredibly easy to work with and very accommodating. Highly recommend!”

James Barber

Fantastic quality labels! Team has great communication, competitive pricing, quick turnover, and ability to rush the occasional order if we cannot meet the submission deadline. Would rate higher if I could.”

Justin Gyorfi

Houston Label has been a great asset to our company by providing all of the labeling needs. The customer service is impeccable and the products speak for themselves.

Deborah Blake

Houston Label worked with me and they were able to find a solution to something that none of my other vendors could provide. It was so refreshing to have a vendor be so helpful and creative.

Carla Pryor

They do great work. The quality is impressive and they have fast turnaround times.

Janna Robinson

I love Houston Label! The quality and the customer service is why they are my only consideration for my brands. And Esmeralda is Bae!

Sacred Roots